What is retargeting and why should you use it?

Retargeting is one of the most powerful new methods of getting your message in front of a laser targeted audience.  The reason why it’s so targeted is because you only re-target, or re-advertise to the people who have already shown interest in your brand when they visit your website.

We are doing a lot of retargeting for our clients at Nacke Media and we also use retargeting to generate more leads in our own company.

To further explain retargeting and why it is so powerful and important, we found a cool infographic that does a good job of explaining it over at Marketing Mojo.

And don’t forget to check out our retargeting service if you want to set up your own retargeting campaign.


Mike Nacke started Nacke Media LLC in August 2011. He has been an entrepreneur since 2001 and writes about internet marketing, driving traffic, WordPress, and conversion rate optimization.

Mike Nacke