SEO, which is short for search engine optimization, can be massively profitable for your business. The following page explains our SEO services for national campaigns in 913 words … so if you want to skip the details and request a custom quote … just click here.
If you own a business that targets local consumers, you should check out our local SEO plans here because this page describes our SEO service that targets consumers all over the United States. If you just want proof that “we’re awesome at SEO” … go to Google and search for “The Coolest Guy in Nashville.”
SEO – What Is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of improving the visibility of your website in the natural search engine results. Here’s an image that shows the difference between natural listings and sponsored (pay per click) listings.
Why Is SEO Important?
Three reasons …
First, because the majority of web surfers click on the organic results instead of the sponsored listings.
Second, because the LONG TERM cost of traffic from SEO is much lower than the cost of traffic from any other traffic source.
And third, because organic traffic converts higher than traffic from sponsored listings. In some cases we have found that organic traffic converts 50% better than paid traffic.
How we do SEO …
There are two broad categories of factors that influence how a web site ranks in the search engines. They are “on page factors” and “off page factors.” Both of these must be optimized in order to rank highly in the search engines.
On Page SEO Factors
You can think of on page factors as the foundation of an SEO campaign. These are the indicators that tell the search engines what each page of your web site is about, with each page targeting a different keyword phrase. The purpose of optimizing individual pages is to target a wide range of keywords that potential customers are searching for online.
Here’s How We Optimize Your “On Page Factors”
- We conduct research to discover what keywords your customers are using to search for your products and services.
- We tweak the relevant pages of your website to ensure that each page is optimized to the greatest degree.
- We complete this work during the first month of your SEO campaign.
Off Page SEO Factors
The most important off page factor are the links that point to your web site from other sites. Search engines perceive these links as “votes” from one web site to another. In other words, if another site links to your site, they have just cast a vote for the importance of your site. However, not every link is created equal. Some links carry more value than others … so going out and grabbing thousands of links doesn’t translate into higher rankings. Search engines use a variety of factors to measure the quality of each link. When we conduct an SEO campaign for a client, we consider both the “quality” and “quantity” of the links that we build to achieve sustainable high rankings. And we’ve been able to discover – through years of testing and experience – the type of links can steadily improve your search engine rankings.
Another important ranking factor is social sharing on sites like Facebook, Twitter, Google+, and LinkedIn. Over the past few years, Google has deemed social media sites as a very important factor in ranking websites. If real people are out there talking about your business and sharing your content, Google believes this is an indicator of the importance of your website and this improves rankings.
How Long Does It Take To Achieve Top Rankings?
Every web site is a little different. In some cases, you’ll start to get top rankings and more traffic in less than 60 days. Other times, it could take 6 to 12 months. Factors that influence the length of time it takes to rank include:
- The age of your web site
- The competition in your market
- The current conditions of your “on site” and “off site” factors
- If you’ve had a bad SEO doing your work in the past, they may have hurt your rankings and it will take longer to undo the damage
It’s important to understand that SEO takes time to work effectively. The worst decision you can make is to invest in SEO and then give up because you don’t see instant results. It’s a waste of your money and we don’t like having unhappy clients. When we prepare a quote, we’ll review your website and competition to give you a better idea of what to expect from an SEO campaign.
This REALLY IS the most sustainable and profitable way to acquire new customers online. Once you achieve top rankings, the sheer volume of new clients in your office can be staggering. But in the beginning … it can be a test of patience, faith, and resolve.
If the brutal honesty hasn’t driven you away by now, then here’s your next step …
We Offer A Free Consultation & SEO Quote …
In order for us to prepare a cost estimate for you, we need to evaluate your website and your competition. Just give us a call or click here to request a quote.
In addition to a thorough analysis of your current SEO, we will provide a clear cost for your SEO campaign, a list of client references, and proof of our SEO success in writing.