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YellowPages

YellowPages (YP.com) is a long-standing online business directory that evolved from the traditional printed yellow pages. It helps users find local businesses by name, category, or location and shows key details such as address, phone number, website, hours, and reviews.

From a local SEO perspective, YellowPages is a recognizable citation source that can strengthen your overall online footprint. A complete, accurate listing helps you:

  • Reinforce consistent Name, Address, and Phone (NAP) information across the web
  • Capture users who still rely on YellowPages and partner sites for local lookups
  • Provide another trusted reference that search engines can use to confirm your business data

Any local business with a physical location or defined service area should make sure its YellowPages listing is claimed, accurate, and aligned with other key citations.

For Existing Listings...

Before you start

Make sure you have:

  • Your official business name, address, and phone number (NAP)
  • Your website URL and business category
  • Access to the business phone number and a business email address

Step 1: Find your business on YellowPages

  1. Go to https://www.yellowpages.com/.
  2. Use the search form to enter your business name and location (city, state or ZIP).
  3. Click the search button and review the results to find your business.
  4. Click on your business listing to open its detail page.

Step 2: Start the claim process

  1. On your business listing page, look for a link or button such as “Claim this business” or “Claim your listing.”
  2. Click that link to start the claim process.

Step 3: Create or sign in to your YellowPages account

  1. If prompted, create an account by entering your name, business email, and password, or log in to an existing account.
  2. Confirm that you are the owner or an authorized representative of the business.

Step 4: Verify your connection to the business

  1. YellowPages may require verification, commonly by an automated phone call to your business phone number or by email.
  2. Follow the instructions provided, answer any verification call, and enter any code that is given.

Step 5: Review and update your listing

  1. Once your claim is approved, log in to your YellowPages account and open your listing.
  2. Update and confirm:
    • Business name (brand name only, no extra keywords)
    • Address and phone number (must match your website and Google Business Profile)
    • Website URL
    • Business categories and description
    • Hours of operation and any additional fields available
  3. Save your changes and periodically return to ensure your information stays accurate.

For New Listings...

Use these steps if your business does not appear in YellowPages search results.

Step 1: Go to the YellowPages add/claim page

  1. Visit https://www.yellowpages.com/claim-your-listing.
  2. Enter your business name and location in the form to check for existing listings.
  3. If YellowPages does not find your business, continue to the option to create a new listing.

Step 2: Enter your business information

  1. Fill out the form with:
    • Business name (exact brand name)
    • Street address, city, state, and ZIP code
    • Business phone number
    • Website URL, if available
    • Business category and description
    • Hours of operation
  2. Double-check that your Name, Address, and Phone (NAP) match your website and other major listings.

Step 3: Create your account and submit the listing

  1. Create a YellowPages account (if you do not already have one) with your name and business email, or log in to an existing account.
  2. Review all details, then submit the listing for creation and verification.

Step 4: Verify and finalize your listing

  1. Complete any verification steps required (typically a phone call to your business number or an email verification link).
  2. Once verification is complete, your new YellowPages listing will go live.
  3. Log in and adjust or enhance your listing as needed, including adding photos if options are available.

Citation Optimization

How to Optimize Your YellowPages Listing

1. Keep NAP accurate and consistent

  • Use the exact same business name, address, and phone number that appear on your website and key citations.
  • Update your YellowPages listing promptly if you move, change numbers, or rebrand.

2. Choose the best categories and write a clear description

  • Select the most accurate category for your primary service or business type.
  • Write a short description that explains what you do, who you serve, and what makes you different, using natural service and location phrases.

3. Add photos if available

  • Upload a logo and any allowed images of your storefront, interior, team, or work.
  • Use clear, up-to-date images that match your current branding.

4. Monitor for duplicates and old data

  • Search YellowPages for variations of your business name and address to identify duplicate or outdated listings.
  • Request corrections or removals of inaccurate entries so customers see the right information.
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