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Snapchat

Snapchat is a mobile-first social media platform best known for disappearing content, Stories, and visual messaging. While not a traditional business directory, Snapchat offers a My Business listing feature that places your business on the Snap Map — a real-time map used by millions of users to discover nearby places, restaurants, and services.

For local SEO, a Snapchat business presence provides geographic visibility to a younger demographic that may not rely on traditional search engines. Businesses with physical locations can appear on the Snap Map organically, and a verified Snapchat Business profile reinforces your brand’s online presence across platforms. A complete Snapchat listing helps:

  • Reach younger local audiences who discover businesses through the Snap Map
  • Reinforce your brand presence across social platforms
  • Support NAP consistency as Snapchat data is referenced by some aggregators

Businesses in food, retail, entertainment, and other consumer-facing industries will benefit most from maintaining an active Snapchat business presence.

For Existing Listings...

Before you start Have the following ready:
  • A personal Snapchat account (you’ll manage your business profile from this)
  • Official business name
  • Business website URL
  • Business email address
  • Business phone number

Step 1: Go to Snapchat for Business

  1. Visit Snapchat Public Profiles for Business.
  2. Sign in with your personal Snapchat account or create one.

Step 2: Create a Public Profile

  1. From your Snapchat profile, tap your Bitmoji or profile icon.
  2. Select “Public Profile” and follow the prompts to set up a Business Public Profile.

Step 3: Enter your business details

  1. Add your business name, category, website, and contact information.
  2. Upload a profile photo (your logo works well here).

Step 4: Enable Snap Map visibility

  1. In your profile settings, ensure your business location is enabled so your business appears on the Snap Map.
  2. Verify your address matches your Google Business Profile exactly.

For New Listings...

Note: Snapchat uses the same starting point for both claiming an existing profile and creating a new one. The process begins from your personal Snapchat account.

Step 1: Open Snapchat and go to your Profile

  1. Open the Snapchat app on your phone.
  2. Tap your profile icon in the top-left corner.

Step 2: Set up a Public Profile

  1. Scroll down and tap “Public Profile” or “Create Public Profile.”
  2. Follow the prompts to create a Business Public Profile.

Step 3: Enter your business information

  1. Add your business name, category, website URL, phone number, and address.
  2. Upload your business logo as the profile photo.
  3. Ensure your business name and address match your Google Business Profile exactly.

Step 4: Enable your location on the Snap Map

  1. In your profile settings, enable location so your business appears on the Snap Map for nearby users.
  2. Your business is now discoverable to Snapchat users in your area.

Citation Optimization

How to Optimize Your Snapchat Business Profile

1. Use a high-quality logo as your profile photo

  • Your profile photo is the first thing users see. Use a clean, recognizable logo.

2. Keep your business name consistent

  • Use your exact brand name — no extra keywords. This ensures NAP consistency across platforms.

3. Enable Snap Map location

  • Make sure your business address is accurate and your location is enabled so you appear on the Snap Map for nearby users.

4. Post Stories regularly

  • Active business profiles with regular Story content are surfaced more prominently on the Snap Map.
  • Share behind-the-scenes content, promotions, and local community involvement.

5. Add your website and contact info

  • Fill in your website URL, phone number, and business hours so users can easily reach you.

6. Use Snap Map highlights for discoverability

  • Tag your location in Snaps to reinforce your geographic presence and appear more frequently to nearby users browsing the map.