SEO, which is short for search engine optimization, can be massively profitable for your business. Thousands of consumers use the internet every day to find products and services. High quality SEO ensures they find you. The following page explains our SEO services in 1225 words … if you want to skip the details and request a custom quote … just click here. If you just want proof that “we’re awesome at SEO” … go to Google and search for “The Coolest Guy in Nashville.”
SEO – What Is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of improving the visibility of your website in the natural search engine results. Here’s a screenshot that shows the difference between natural listings and sponsored (pay per click) listings.
Why Is SEO Important?
Three reasons …
First, because the majority of web surfers click on the organic results instead of the sponsored listings.
Second, because the LONG TERM cost of traffic from SEO is much lower than the cost of traffic from any other traffic source.
And third, because traffic from organic results converts higher than traffic from sponsored listings. In some cases we have found that organic traffic converts 50% better than paid traffic.
How we do SEO …
There are two broad categories of factors that influence how a web site ranks in the search engines. They are “on page factors” and “off page factors.” Both of these must be optimized in order to rank highly in the search engines.
On Page SEO Factors
You can think of on page factors as the foundation of an SEO campaign. These are the indicators that tell the search engines what each page of your web site is about, with each page targeting a different keyword phrase. The purpose of optimizing individual pages is to target a wide range of keywords that potential customers are searching for online. On page factors only need to be optimized once. We do this for every page on your website during the first month of any SEO campaign.
Here’s How We Optimize Your “On Page Factors”
- We conduct research to discover what keywords your prospective customers are using to search for your products and services.
- We tweak every page of your site following a twenty-two point checklist to ensure that every page is optimized to the greatest degree.
- All of this work in conducted in the first month of your SEO campaign
Off Page SEO Factors
To understand the importance of “off page factors” requires a bit of insight into how the search engines rank web sites. As described above … one indicator that search engines use is the content of the web site itself, otherwise known as the “on page factors.”
The second indicator is the links that point to your web site from other sites. Search engines perceive these links as “votes” from one web site to another. In other words, if another site links to your site, they have just cast a vote for the importance of your site.
However, not every link is created equal. Some links carry more value than others … so going out and grabbing thousands of links doesn’t translate into higher rankings. Search engines use a variety of factors to measure the quality of each link. When we conduct a link building campaign for a client, we consider both the “quality” and “quantity” of the links that we build to achieve sustainable high rankings. And we’ve been able to discover – through years of testing and experience – the type of links can steadily improve your search engine rankings.
As you can imagine, building links takes a lot of time and effort. Not only that, but it’s important to build links slowly at first and increase the rate later to avoid being perceived as a “link spammer” by the search engines.
That’s why our SEO pricing includes a one-time setup fee (to optimize your on page factors) and a monthly fee (to build links every month).
Social Media Also Influences Rankings
Over the past few years, we’ve found that Google has started considering social media like Facebook and Twitter as another ranking factor. While this is still considered an “off site factor,” properly using social media to achieve top rankings is a much different process that traditional on site optimization and link building.
Ultimately, we use social media to increase the number of conversations that take place online about your business.
How Long Does It Take To Achieve Top Rankings?
Every web site is a little different. In some cases, you’ll start to get top rankings and more traffic in less than 60 days. Other times, it could take 6 to 12 months. Factors that influence the length of time it takes to rank include:
- The age of your web site
- The competition in your market
- The current conditions of your “on site” and “off site” factors
- If you’ve had a bad SEO doing your work in the past, they may have hurt your rankings and it will take longer to undo the damage
It’s important to understand that SEO takes time to work effectively. The worst decision you can make is to invest in SEO and then give up because you don’t see instant results. It’s a waste of your money and we don’t like having unhappy clients. When we prepare a quote, we’ll review your website and competition to give you a better idea of what to expect from an SEO campaign. And we also encourage our clients to educate themselves about SEO. You’ll quickly discover that there’s a right way and a wrong way to do it, and we adamantly adhere to processes that make sure we’re doing only high quality SEO work for our clients.
This REALLY IS the most sustainable and profitable way to acquire new customers online. Once you achieve top rankings, the sheer volume of new clients in your office can be staggering. But in the beginning … it can be a test of patience, faith, and resolve.
If the brutal honesty hasn’t driven you away by now, then you’ll want to know the cost …
Our pricing is two-tiered. First, there is a setup cost to prepare your web site for an SEO campaign. This is when we perform the on page optimization. Second, there is a monthly cost for building backlinks. A higher priced package will target more keywords and achieve rankings quicker than a lower priced package. Please feel free to request a quote if you’d like a little advice about what package would work best for your company.
Setup Cost – Starts at $125/page * We offer discounted setup costs if you order a new web site design and our SEO services at the same time
Monthly Cost – Varies based on number of targeted keyword phrases and competition/difficulty
We try to make pricing as straight-forward as possible, but unfortunately, every SEO campaign has too many variables and package pricing is almost impossible. Before we can offer a price, we’ll need to review your website, conduct keyword research, and evaluate the strength of your competition. This due diligence ensures that we always “over deliver” with our SEO service. But once we conduct our evaluation, we’ll provide a written proposal with clear pricing.
We Offer A Free Consultation … And We’ll Show You Proof Of Our SEO Success
If you’re “on the fence” about hiring us for your search engine optimization, we can deliver proof our of successful track record of achieving hundreds of #1 search engine rankings in a wide variety of industries. Just give us a call or click here to request a quote. We also provide a list of client references that are happy to share their personal experience with our SEO services.