Nacke Media » Nacke Media http://nackemedia.com Digital Marketing Agency | Nashville TN Sat, 04 Jul 2015 23:38:47 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.5 How To Get More Sales & Leads From Pinterest Traffic http://nackemedia.com/how-to-get-more-sales-leads-from-pinterest-traffic/ http://nackemedia.com/how-to-get-more-sales-leads-from-pinterest-traffic/#comments Sat, 04 Jul 2015 15:09:41 +0000 http://nackemedia.com/?p=1477 In the infographic below, courtesy of Quick Sprout, you'll discover: 5 specific ways to get more engagement on Pinterest, the optimal image size for a Pin, the most important factors in getting more Pinterest followers, Pinterest's most popular categories to consider when brainstorming new pins, and the best times to Pin.

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We continue to see more proof that Pinterest is a great source of traffic.

In our study of 259,240 visitors in 2015, we found that Pinterest was driving more traffic than any other social source to our client’s websites.

And in How To Get Your First 1000 Followers on Pinterest, we found that Pinterest drives 4x more revenue (per click) than Twitter and 27% more per click than Facebook.

In the infographic below, courtesy of Quick Sprout, you’ll discover:

  • 5 specific ways to get more engagement on Pinterest
  • The optimal image size for a Pin
  • The most important factors in getting more Pinterest followers
  • Pinterest’s most popular categories to consider when brainstorming new pins
  • The best times to Pin

Enjoy the infographic and check out our Pinterest Marketing Service if you want help.

How to Turn Pinterest into a Revenue Generating Channel
If you’re not getting active in the Pinterest community, you’re missing out on a ton of traffic.  It takes time and consistency for it to work, but if you get started today, you can expect to see a lot of traffic coming from Pinterest after just a few months of activity.

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What Are The Best Times To Post on Social Media http://nackemedia.com/what-are-the-best-times-to-post-on-social-media/ http://nackemedia.com/what-are-the-best-times-to-post-on-social-media/#comments Fri, 03 Jul 2015 19:41:57 +0000 http://nackemedia.com/?p=1473 Ever wonder when the best times to post on the major social networks like Facebook, […]

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Ever wonder when the best times to post on the major social networks like Facebook, LinkedIn, Google+, etc?  You don’t want to blast out your content all the time, you want to be strategic, right?

Well, it turns out that there are ideal times to post to all of the major networks according to this infographic from Quicksprout.

Facebook posts gets the most traction in Thursdays and Fridays.  Instagram uploads work best on Monday.  And pinning on Pinterest should be reserved for Saturdays.

If you want to get the best results from your social sharing efforts, take a moment to look over the following infographic.  And don’t forget to share this using the social sharing buttons on the side of this page so you can refer back to it later.

What Are The Best Times to Post on Social Media
Need help with your social media marketing?  Check out of social media marketing service or our exclusive Pinterest Marketing service for businesses.  We’d love you help you get more followers, more traffic, and more sales with social media.

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How To Drive Traffic With Pinterest http://nackemedia.com/how-to-drive-traffic-with-pinterest/ http://nackemedia.com/how-to-drive-traffic-with-pinterest/#comments Fri, 26 Jun 2015 16:40:51 +0000 http://nackemedia.com/?p=1454 Pinterest has become a exceptional source of traffic over the last couple of years. In our study of 259,240 visitors in 2015, we found that Pinterest was driving more traffic than any other social source to our client's websites.

And this traffic is really converting well, especially to eCommerce sites. So if you're not active on Pinterest, there couldn't be a better time to get started.

We recently stumbled across a great infographic at Quick Sprout that explains how to get your first 1000 followers on Pinterest. Check it out below. And if you're interested in getting help with your Pinterest marketing, request a free quote here.

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Pinterest has become a exceptional source of traffic over the last couple of years.  In our study of 259,240 visitors in 2015, we found that Pinterest was driving more traffic than any other social source to our client’s websites.

And this traffic is really converting well, especially to eCommerce sites.  So if you’re not active on Pinterest, there couldn’t be a better time to get started.

We recently stumbled across a great infographic at Quick Sprout that explains how to get your first 1000 followers on Pinterest.  Check it out below.  And if you’re interested in getting help with your Pinterest marketing, request a free quote here.

How to Get Your First 1000 Followers on Pinterest
Courtesy of: Quick Sprout

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How To Improve Your Effectiveness with Social Media Marketing http://nackemedia.com/how-to-improve-your-effectiveness-with-social-media-marketing/ http://nackemedia.com/how-to-improve-your-effectiveness-with-social-media-marketing/#comments Fri, 15 May 2015 17:20:13 +0000 http://nackemedia.com/?p=1414 Social media can drive serious traffic to your website. But it's not always easy to find and share good content on a regular basis.

To be truly effective with your social media campaigns, you need a process that you can follow every day that allows you to consistently curate high quality content for your followers.

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Social media can drive serious traffic to your website.  But it’s not always easy to find and share good content on a regular basis.

To be truly effective with your social media campaigns, you need a process that you can follow every day that allows you to consistently curate high quality content for your followers.  We found this cool infographic at Quicksprout that shows a great process for doing this.

If you’re looking for a professional company to handle your social media marketing, check out our social media service page.

How to Be More Productive On Social Media
Courtesy of: Quick Sprout

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Improve Your Results From LinkedIn Marketing http://nackemedia.com/improve-your-results-from-linkedin-marketing/ http://nackemedia.com/improve-your-results-from-linkedin-marketing/#comments Thu, 14 May 2015 18:26:18 +0000 http://nackemedia.com/?p=1411 LinkedIn is a powerful social media platform for BtoB marketers.  Even though the size […]

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LinkedIn is a powerful social media platform for BtoB marketers.  Even though the size of the platform isn’t as big as Facebook or Twitter, the type of website visitor you can attract from LinkedIn can be laser targeted, so the value of a visit can be higher than more popular platforms.

At Nacke Media, we’ve been experimenting with different LinkedIn marketing and advertising strategies and we ran across this great infographic that gives some killer methods for improving the results that you are getting from LinkedIn.

If you’re interested in attracting more business through LinkedIn, then visit our social media marketing page, or contact us.

How to Increase LinkedIn Engagement by 386%
Courtesy of: Quick Sprout

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What is retargeting and why should you use it? http://nackemedia.com/what-is-retargeting-and-why-should-you-use-it/ http://nackemedia.com/what-is-retargeting-and-why-should-you-use-it/#comments Thu, 14 May 2015 17:54:36 +0000 http://nackemedia.com/?p=1407 Retargeting is one of the most powerful new methods of getting your message in […]

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Retargeting is one of the most powerful new methods of getting your message in front of a laser targeted audience.  The reason why it’s so targeted is because you only re-target, or re-advertise to the people who have already shown interest in your brand when they visit your website.

We are doing a lot of retargeting for our clients at Nacke Media and we also use retargeting to generate more leads in our own company.

To further explain retargeting and why it is so powerful and important, we found a cool infographic that does a good job of explaining it over at Marketing Mojo.

And don’t forget to check out our retargeting service if you want to set up your own retargeting campaign.

Retargeting_Infographic

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Reach More People Organically on Facebook http://nackemedia.com/reach-more-people-organically-on-facebook/ http://nackemedia.com/reach-more-people-organically-on-facebook/#comments Fri, 08 May 2015 15:58:21 +0000 http://nackemedia.com/?p=1403 If you’re frustrated with a decline in your organic reach on Facebook, you’re not […]

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If you’re frustrated with a decline in your organic reach on Facebook, you’re not alone.   Organic engagement on Facebook is getting harder and harder to get.  The infographic below explains this phenomenon and gives helpful advice about how to improve your results.

Thanks to Neil Patel at QuickSprout for providing this infographic. If you’re not familiar with Neil, he’s a traffic generation expert and he is uniquely qualified to share his insights about Facebook. I can personally vouch for his ability to drive traffic and build on audience on Facebook. This guy knows his stuff!

So check out the infographic and don’t forget to comment below.

How to Improve Your Facebook’s Organic Reach
Courtesy of: Quick Sprout

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Inside Responsive Web Design – Infographic http://nackemedia.com/inside-responsive-web-design-infographic/ http://nackemedia.com/inside-responsive-web-design-infographic/#comments Wed, 06 May 2015 20:15:45 +0000 http://nackemedia.com/?p=1394 What is responsive web design and how does it work?  That’s the topic of an […]

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What is responsive web design and how does it work?  That’s the topic of an insightful new infographic from Verve.  If you’re considering a mobile friendly site, check it out.

If you need a responsive site, see our responsive site conversion service.

What is responsive website design

www.verveuk.eu

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How to Increase Conversions on Your Law Firm Website http://nackemedia.com/how-to-increase-conversions-on-your-law-firm-website/ http://nackemedia.com/how-to-increase-conversions-on-your-law-firm-website/#comments Mon, 20 Apr 2015 20:21:21 +0000 http://nackemedia.com/?p=1377 There are literally hundreds of thousands of websites of lawyers and law firms trying […]

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There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the 2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, prospective clients use those first few seconds to evaluate a law firm’s website, gauge their professionalism, and determine their ability to practice law.

Consumers are growing increasingly comfortable searching for information online, even when it pertains to legal issues. However, law firm websites need to observe certain principles if they want to engage and convert site visitors. Indeed, according to the LexisNexis Martindale-Hubbell study, there are particular website elements that motivate site visitors to contact law firms, as well as particular website elements that would dissuade them from contacting law firms.

The 2013 Law Firm Website Conversion Study,” notes the feedback of participants on newer website elements—such as blogs, social media links/widgets, and videos—as well as more established industry best practices—such as prominent contact information, a professional image, and showcased experience.

Features that Positively Impact Conversions on Law Firm Websites

The study notes that there are certain universal “building blocks of success” that positively impact conversions on law firm websites.

These elements are:

  • Location
  • Navigation
  • Attorney Profiles
  • Practice Areas
  • Free Case Evaluation
  • Consumer Education

figure1

  1. Location

The law firm’s location should be prominently featured on the website. Aside from listing the full address of the office location, participants of the study were more inclined to contact law firms that prominently featured maps and directions to their offices on their websites.

  1. Navigation

Participants of the study wanted to know very quickly whether law firms could help them with their legal issues. Hence, law firm websites that were well-organized and easy to navigate were given very favorable ratings. Such websites allow site visitors to find pertinent information (such as information about attorneys, their practice areas, and specific legal topics) quickly and easily. In contrast, law firm websites that require site visitors to perform several clicks to determine practice areas, or require site visitors to read through a great deal of text to discover the information they need, were given lower ratings.

  1. Attorney Profiles/ Practice Areas

Well-designed attorney profiles gave participants a greater sense of the attorneys’ skills, personality, and competence. Elements that constitute a well-designed attorney profile include photos (including photos of the attorneys), biographical information, and matter experience. Participants also wanted to discern very easily the attorney’s area or areas of practice.

  1. Free Case Evaluation

Many participants favored law firm websites that prominently displayed offers for free case evaluations. This is because many participants were unwilling to contact law firms that charged for the initial consultation—especially if the lawyer might not ultimately take the case.

  1. Consumer Education

High-quality, targeted, and genuinely helpful content appealed to participants. Favorable ratings were given to law firm websites that explained participants’ legal issues and offered useful educational content. Search engines like Google and Bing also favor law firm websites that regularly publish high-quality, unique, and useful content, and give much higher organic rankings to websites that meet such criteria.

In addition, participants gave the following characteristics favorable ratings:

  1. Prominently Featured Case Results

Participants also favorably rated law firm websites that published case results. In fact, participants did not prioritize major awards, as many felt that firms that featured smaller wins were more interested in taking on cases of all sizes. Law firm websites that only published big wins were seen as being rather intimidating, and participants were less inclined to contact such law firms about smaller matters.

  1. Descriptions of Third-party Competitive Differentiators

Law firm websites that featured professional achievements, independent ratings, or client reviews scored significantly higher than law firm websites that lacked such third-party competitive differentiators. Participants wanted to learn more about the positive qualities that distinguished the law firm from its competitors.

  1. Prominently Featured Videos

A considerable number of participants found professional videos on the website to be highly persuasive. As many clients do not wish to work with lawyers and law firms that make them feel uncomfortable, they will watch videos found on law firm websites that provide a compelling glimpse into the attorneys’ personalities, as well as the atmosphere of the law firm.

  1. Well-integrated Social Media Links/Widgets

Law firm websites that prominently displayed their social media links/widgets were seen as being more accessible, and were viewed more favorably by some participants.

  1. Responsive Web Design

Law firm websites that have been optimized for various devices—such as desktops, smartphones, and tablets—were viewed more favorably by participants. Site visitors are turned off by web pages that do not load correctly on their screens, and websites that aren’t responsive will see a precipitous drop in their traffic and conversions. Google and Bing also hate websites that aren’t responsive, and will penalize such websites.

Features that Negatively Impact Conversions on Law Firm Websites

Of course, there are also features that would negatively impact conversions on law firm websites. According to the LexisNexis Martindale-Hubbell study, the following features dissuaded its participants from contacting the law firm being featured on the website:

  1. Websites that Appear to be too Commercial

Participants were turned off by law firm websites that focused too much on payment or appeared to be too eager for business. While call to action terminology such as “Call us today!” might work in other niches, such language dissuades site visitors from contacting law firms. Prospects would rather hire attorneys that seem more interested in making a difference than in making a profit.

  1. Mediocre Visual Design

Badly designed or visually mediocre websites also drive site visitors away en masse. Participants said they were less likely to contact law firms that had cluttered web pages, unappealing visuals and color schemes, as well as layouts that were difficult to navigate.

  1. Paucity of Photos and Poorly Chosen Images

Some participants greatly disliked stock images, especially if they found the images to be emotionally upsetting. Disturbing images (such as those of injured people and accidents) were flagged, even if they related to the area of law being practiced. Participants also expressed disappointment at law firm websites that lacked pictures of their lawyers.

  1. Missing Case Results

Participants expected case results to be prominently displayed or easy to locate, and expressed disappointment at law firm websites that did not contain this information.

  1. Poorly Designed Contact Forms

Participants were turned off by contact forms that were unnecessarily intrusive or required extra, tedious steps to complete.

A Questionnaire for Law Firms that Want to Convert More Site Visitors on their Websites

Attorneys who want to convert more of their site visitors and lower their bounce rates need to answer the following questions:

  • Does their firm’s website convey a professional image?
  • Can site visitors easily determine if the law firm’s offices are nearby?
  • Does the firm demonstrate its ability to handle the prospective client’s legal issue?
  • Does the firm demonstrate its expertise through its website?

Anything less than a resounding “yes” should be reason enough to subject your website to expert analysis and redevelopment. Your website should be the central component of your online marketing strategy. Aside from providing a window into your firm’s positioning, strengths, and capabilities, your website should also outline the specialist skills of individual lawyers, and provide educational content that your site visitors will find useful.

With the right mix of targeted content, compelling design, and useful features, attorneys can connect more effectively with their site visitors, and convert them into prospective clients who will contact the firm for more information or set up appointments.

Does your firm’s website meet the following criteria, or is it sorely lacking in the website elements and/or characteristics that lead to successful conversions?

If your law firm website is deficient in any of the aforementioned website elements or characteristics, there’s no need to panic as we’ll be more than glad to assist you. We provide professional web design and development that focuses on keeping your website dynamic and up-to-date. We’ll incorporate all the website elements and characteristics that will reduce your bounce rate and increase your site conversions.

Additionally, we’ll optimize your website with targeted keywords and keyword phrases that will increase its rankings on the organic search results of Google and Bing. We’ll also update your website blog with useful educational content that will nurture your leads and lead them down the sales funnel, transforming them into clients. If that wasn’t enough, we’ll also set up, optimize, and update your social media accounts, and manage your interactions with your audience.

We’re experts when it comes to marketing law firms online. We’ll establish your brand presence, increase your brand’s reach, drive more qualified traffic to your website, and increase your conversions.

Contact Nacke Media today, and get a FREE consultation on how to design or redesign your law firm website and increase your conversions!

Call us, send us an email, or fill out the form and take your law firm to greater heights!

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5 Lessons I Learned From Analyzing 259,240 Visitors in 2015 http://nackemedia.com/5-lessons-i-learned-from-analyzing-259240-visitors-in-2015/ http://nackemedia.com/5-lessons-i-learned-from-analyzing-259240-visitors-in-2015/#comments Tue, 14 Apr 2015 19:38:40 +0000 http://nackemedia.com/?p=1361 I recently analyzed traffic from 54 websites in a wide variety of local and […]

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I recently analyzed traffic from 54 websites in a wide variety of local and national niches in 2015 to better understand traffic trends and make sure we’re staying on the cutting edge in internet marketing.

There were 5 major takeaways from the data.  Let’s jump right in!

Total Traffic Analyzed – 249,587 Visitors

total visitors in 2015

34% of traffic is mobile in 2015 … a 50% increase since 2014

2014 mobile comparison2014 Traffic by Device

66% Desktop

22% Mobile

12% Tablet

2015 mobile traffic comparison2015 Traffic by Device

55% Desktop

34% Mobile

11% Tablet

Mobile devices are driving more and more traffic while desktop traffic continues to decline.  Next year, mobile traffic will be neck-and-neck with desktop traffic if this trend continues.

The Takeaway:  You need a mobile friendly website.  I suggest a responsive design that looks great on all devices.

Mobile Visitors Spend 25% Less Time & View 23% Less Pages

Mobile visitors don’t waste time on websites.  They quickly look for the information that they need and if they don’t find it, they leave.

The Takeaway: Mobile Traffic forces us to capture attention faster than ever.  To do this, make sure your website is focused on getting your visitors to become subscribers or customers as soon as possible.  We’re doing this by testing exit intext popups to try to capture visitors email addresses before they leave the site.  By using split testing and multivariate testing on your website, you can get a greater percentage of people to becoming a returning visitor.

 Chrome is The Most Popular Browser

2015 browser usage38% – Chrome

27% – Safari

14% – Internet Explorer

11% – Safari (in-app)

7% – Firefox

3% – Other

This statistic is important for cross browser compatibility testing.  Basically, you need to test 4 different browsers on your computer (Chrome, Safari, IE, and Firefox), and the browser on your iPhone and iPad whenever you make any sweeping changes to your website to make sure it looks good on all devices.

Some of the most common changes that I have found need to be tested are anything that involves JavaScript or CSS.  For example, I am testing an exit popup on a few different sites and trying to find the best popup to use on each site.  By testing this popup in the five browsers listed above, I discovered that it wasn’t working in Internet Explorer or Firefox, which basically means that I’m missing out on 20% of all traffic if I don’t find a popup that works in those browsers.

The Takeaway: Just make sure you test new website features thoroughly across the five major browsers and devices listed above and you’ll be good to go.

The iPhone & iPad Are The Most Important Mobile Devices

2015 mobile devices

50% – iPhone

21% – iPad

17% – Other

12% – Unknown

This reinforces the browser data from above.  There are lots of other devices used and I looked through this data quite a bit.  The next most prominent device is the Samsung Galaxy.

The Takeaway: If you don’t already have one, go out and buy an iPhone and an iPad so you can test these devices on your site as you make changes in the future.  I’ve tried using emulators in the past, but they are not as reliable as using the actual devices that will be used by your visitors.

Pinterest Sends SERIOUS Traffic!

social media traffic sources

Pinterest is sending more traffic than Facebook and WAY MORE traffic than Twitter.

I’ve been seeing this trend for about a year since Facebook changed their newsfeed algorithm and brands are not getting the same “love” that they were before.  Facebook has become a “pay to play” platform and is causing a lot of businesses to reduce their efforts on Facebook.

Other notable traffic sources include Yelp, Discus, Blogger, LinkedIn, Google+, and TripAdvisor.

The Takeaway: If you’re not actively creating content for Pinterest, you’re missing out on a massive traffic source.  This is quite literally the best single social media site to drive traffic to your business right now.  We’re driving traffic to our client’s sites through Pinterest by creating visual content (like infographics, recipes, guides) and sharing images that are first posted to our client’s blogs and then pinned to make sure that all clicks come back to our sites. This strategy is working like gangbusters.  I’ll do a full blog post on this strategy soon.

Also, if you want to drive traffic with Facebook, a Facebook Advertising campaign is an absolute necessity.  I’ve found that driving traffic organically from Facebook has become incredibly hard, but their advertising platform is light years ahead of any other site.  The targeting features on Facebook give you the ability to laser target your prospective customers and drive traffic to your website for significantly less than almost every other platform.

How I Analyzed This Data

Thanks to BIME Analytics for allowing me to use a free trial of their application to collect and compare all of this data.  Comparing information about multiple analytics profiles is not a native function in Google Analytics, but BIME allows you to connect to multiple analytics account, import all of the data, and compare it in a single dashboard.  I compared three different similar solutions and BIME was the best multi-account analytics application I could find.

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