Nacke Media » Nacke Media http://nackemedia.com Digital Marketing Agency | Nashville TN Mon, 18 May 2015 14:45:12 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.5 How To Improve Your Effectiveness with Social Media Marketing http://nackemedia.com/how-to-improve-your-effectiveness-with-social-media-marketing/ http://nackemedia.com/how-to-improve-your-effectiveness-with-social-media-marketing/#comments Fri, 15 May 2015 17:20:13 +0000 http://nackemedia.com/?p=1414 Social media can drive serious traffic to your website. But it's not always easy to find and share good content on a regular basis.

To be truly effective with your social media campaigns, you need a process that you can follow every day that allows you to consistently curate high quality content for your followers.

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Social media can drive serious traffic to your website.  But it’s not always easy to find and share good content on a regular basis.

To be truly effective with your social media campaigns, you need a process that you can follow every day that allows you to consistently curate high quality content for your followers.  We found this cool infographic at Quicksprout that shows a great process for doing this.

If you’re looking for a professional company to handle your social media marketing, check out our social media service page.

How to Be More Productive On Social Media
Courtesy of: Quick Sprout

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Improve Your Results From LinkedIn Marketing http://nackemedia.com/improve-your-results-from-linkedin-marketing/ http://nackemedia.com/improve-your-results-from-linkedin-marketing/#comments Thu, 14 May 2015 18:26:18 +0000 http://nackemedia.com/?p=1411 LinkedIn is a powerful social media platform for BtoB marketers.  Even though the size […]

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LinkedIn is a powerful social media platform for BtoB marketers.  Even though the size of the platform isn’t as big as Facebook or Twitter, the type of website visitor you can attract from LinkedIn can be laser targeted, so the value of a visit can be higher than more popular platforms.

At Nacke Media, we’ve been experimenting with different LinkedIn marketing and advertising strategies and we ran across this great infographic that gives some killer methods for improving the results that you are getting from LinkedIn.

If you’re interested in attracting more business through LinkedIn, then visit our social media marketing page, or contact us.

How to Increase LinkedIn Engagement by 386%
Courtesy of: Quick Sprout

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What is retargeting and why should you use it? http://nackemedia.com/what-is-retargeting-and-why-should-you-use-it/ http://nackemedia.com/what-is-retargeting-and-why-should-you-use-it/#comments Thu, 14 May 2015 17:54:36 +0000 http://nackemedia.com/?p=1407 Retargeting is one of the most powerful new methods of getting your message in […]

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Retargeting is one of the most powerful new methods of getting your message in front of a laser targeted audience.  The reason why it’s so targeted is because you only re-target, or re-advertise to the people who have already shown interest in your brand when they visit your website.

We are doing a lot of retargeting for our clients at Nacke Media and we also use retargeting to generate more leads in our own company.

To further explain retargeting and why it is so powerful and important, we found a cool infographic that does a good job of explaining it over at Marketing Mojo.

And don’t forget to check out our retargeting service if you want to set up your own retargeting campaign.

Retargeting_Infographic

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Reach More People Organically on Facebook http://nackemedia.com/reach-more-people-organically-on-facebook/ http://nackemedia.com/reach-more-people-organically-on-facebook/#comments Fri, 08 May 2015 15:58:21 +0000 http://nackemedia.com/?p=1403 If you’re frustrated with a decline in your organic reach on Facebook, you’re not […]

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If you’re frustrated with a decline in your organic reach on Facebook, you’re not alone.   Organic engagement on Facebook is getting harder and harder to get.  The infographic below explains this phenomenon and gives helpful advice about how to improve your results.

Thanks to Neil Patel at QuickSprout for providing this infographic. If you’re not familiar with Neil, he’s a traffic generation expert and he is uniquely qualified to share his insights about Facebook. I can personally vouch for his ability to drive traffic and build on audience on Facebook. This guy knows his stuff!

So check out the infographic and don’t forget to comment below.

How to Improve Your Facebook’s Organic Reach
Courtesy of: Quick Sprout

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Inside Responsive Web Design – Infographic http://nackemedia.com/inside-responsive-web-design-infographic/ http://nackemedia.com/inside-responsive-web-design-infographic/#comments Wed, 06 May 2015 20:15:45 +0000 http://nackemedia.com/?p=1394 What is responsive web design and how does it work?  That’s the topic of an […]

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What is responsive web design and how does it work?  That’s the topic of an insightful new infographic from Verve.  If you’re considering a mobile friendly site, check it out.

If you need a responsive site, see our responsive site conversion service.

What is responsive website design

www.verveuk.eu

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How to Increase Conversions on Your Law Firm Website http://nackemedia.com/how-to-increase-conversions-on-your-law-firm-website/ http://nackemedia.com/how-to-increase-conversions-on-your-law-firm-website/#comments Mon, 20 Apr 2015 20:21:21 +0000 http://nackemedia.com/?p=1377 There are literally hundreds of thousands of websites of lawyers and law firms trying […]

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There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the 2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, prospective clients use those first few seconds to evaluate a law firm’s website, gauge their professionalism, and determine their ability to practice law.

Consumers are growing increasingly comfortable searching for information online, even when it pertains to legal issues. However, law firm websites need to observe certain principles if they want to engage and convert site visitors. Indeed, according to the LexisNexis Martindale-Hubbell study, there are particular website elements that motivate site visitors to contact law firms, as well as particular website elements that would dissuade them from contacting law firms.

The 2013 Law Firm Website Conversion Study,” notes the feedback of participants on newer website elements—such as blogs, social media links/widgets, and videos—as well as more established industry best practices—such as prominent contact information, a professional image, and showcased experience.

Features that Positively Impact Conversions on Law Firm Websites

The study notes that there are certain universal “building blocks of success” that positively impact conversions on law firm websites.

These elements are:

  • Location
  • Navigation
  • Attorney Profiles
  • Practice Areas
  • Free Case Evaluation
  • Consumer Education

figure1

  1. Location

The law firm’s location should be prominently featured on the website. Aside from listing the full address of the office location, participants of the study were more inclined to contact law firms that prominently featured maps and directions to their offices on their websites.

  1. Navigation

Participants of the study wanted to know very quickly whether law firms could help them with their legal issues. Hence, law firm websites that were well-organized and easy to navigate were given very favorable ratings. Such websites allow site visitors to find pertinent information (such as information about attorneys, their practice areas, and specific legal topics) quickly and easily. In contrast, law firm websites that require site visitors to perform several clicks to determine practice areas, or require site visitors to read through a great deal of text to discover the information they need, were given lower ratings.

  1. Attorney Profiles/ Practice Areas

Well-designed attorney profiles gave participants a greater sense of the attorneys’ skills, personality, and competence. Elements that constitute a well-designed attorney profile include photos (including photos of the attorneys), biographical information, and matter experience. Participants also wanted to discern very easily the attorney’s area or areas of practice.

  1. Free Case Evaluation

Many participants favored law firm websites that prominently displayed offers for free case evaluations. This is because many participants were unwilling to contact law firms that charged for the initial consultation—especially if the lawyer might not ultimately take the case.

  1. Consumer Education

High-quality, targeted, and genuinely helpful content appealed to participants. Favorable ratings were given to law firm websites that explained participants’ legal issues and offered useful educational content. Search engines like Google and Bing also favor law firm websites that regularly publish high-quality, unique, and useful content, and give much higher organic rankings to websites that meet such criteria.

In addition, participants gave the following characteristics favorable ratings:

  1. Prominently Featured Case Results

Participants also favorably rated law firm websites that published case results. In fact, participants did not prioritize major awards, as many felt that firms that featured smaller wins were more interested in taking on cases of all sizes. Law firm websites that only published big wins were seen as being rather intimidating, and participants were less inclined to contact such law firms about smaller matters.

  1. Descriptions of Third-party Competitive Differentiators

Law firm websites that featured professional achievements, independent ratings, or client reviews scored significantly higher than law firm websites that lacked such third-party competitive differentiators. Participants wanted to learn more about the positive qualities that distinguished the law firm from its competitors.

  1. Prominently Featured Videos

A considerable number of participants found professional videos on the website to be highly persuasive. As many clients do not wish to work with lawyers and law firms that make them feel uncomfortable, they will watch videos found on law firm websites that provide a compelling glimpse into the attorneys’ personalities, as well as the atmosphere of the law firm.

  1. Well-integrated Social Media Links/Widgets

Law firm websites that prominently displayed their social media links/widgets were seen as being more accessible, and were viewed more favorably by some participants.

  1. Responsive Web Design

Law firm websites that have been optimized for various devices—such as desktops, smartphones, and tablets—were viewed more favorably by participants. Site visitors are turned off by web pages that do not load correctly on their screens, and websites that aren’t responsive will see a precipitous drop in their traffic and conversions. Google and Bing also hate websites that aren’t responsive, and will penalize such websites.

Features that Negatively Impact Conversions on Law Firm Websites

Of course, there are also features that would negatively impact conversions on law firm websites. According to the LexisNexis Martindale-Hubbell study, the following features dissuaded its participants from contacting the law firm being featured on the website:

  1. Websites that Appear to be too Commercial

Participants were turned off by law firm websites that focused too much on payment or appeared to be too eager for business. While call to action terminology such as “Call us today!” might work in other niches, such language dissuades site visitors from contacting law firms. Prospects would rather hire attorneys that seem more interested in making a difference than in making a profit.

  1. Mediocre Visual Design

Badly designed or visually mediocre websites also drive site visitors away en masse. Participants said they were less likely to contact law firms that had cluttered web pages, unappealing visuals and color schemes, as well as layouts that were difficult to navigate.

  1. Paucity of Photos and Poorly Chosen Images

Some participants greatly disliked stock images, especially if they found the images to be emotionally upsetting. Disturbing images (such as those of injured people and accidents) were flagged, even if they related to the area of law being practiced. Participants also expressed disappointment at law firm websites that lacked pictures of their lawyers.

  1. Missing Case Results

Participants expected case results to be prominently displayed or easy to locate, and expressed disappointment at law firm websites that did not contain this information.

  1. Poorly Designed Contact Forms

Participants were turned off by contact forms that were unnecessarily intrusive or required extra, tedious steps to complete.

A Questionnaire for Law Firms that Want to Convert More Site Visitors on their Websites

Attorneys who want to convert more of their site visitors and lower their bounce rates need to answer the following questions:

  • Does their firm’s website convey a professional image?
  • Can site visitors easily determine if the law firm’s offices are nearby?
  • Does the firm demonstrate its ability to handle the prospective client’s legal issue?
  • Does the firm demonstrate its expertise through its website?

Anything less than a resounding “yes” should be reason enough to subject your website to expert analysis and redevelopment. Your website should be the central component of your online marketing strategy. Aside from providing a window into your firm’s positioning, strengths, and capabilities, your website should also outline the specialist skills of individual lawyers, and provide educational content that your site visitors will find useful.

With the right mix of targeted content, compelling design, and useful features, attorneys can connect more effectively with their site visitors, and convert them into prospective clients who will contact the firm for more information or set up appointments.

Does your firm’s website meet the following criteria, or is it sorely lacking in the website elements and/or characteristics that lead to successful conversions?

If your law firm website is deficient in any of the aforementioned website elements or characteristics, there’s no need to panic as we’ll be more than glad to assist you. We provide professional web design and development that focuses on keeping your website dynamic and up-to-date. We’ll incorporate all the website elements and characteristics that will reduce your bounce rate and increase your site conversions.

Additionally, we’ll optimize your website with targeted keywords and keyword phrases that will increase its rankings on the organic search results of Google and Bing. We’ll also update your website blog with useful educational content that will nurture your leads and lead them down the sales funnel, transforming them into clients. If that wasn’t enough, we’ll also set up, optimize, and update your social media accounts, and manage your interactions with your audience.

We’re experts when it comes to marketing law firms online. We’ll establish your brand presence, increase your brand’s reach, drive more qualified traffic to your website, and increase your conversions.

Contact Nacke Media today, and get a FREE consultation on how to design or redesign your law firm website and increase your conversions!

Call us, send us an email, or fill out the form and take your law firm to greater heights!

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5 Lessons I Learned From Analyzing 259,240 Visitors in 2015 http://nackemedia.com/5-lessons-i-learned-from-analyzing-259240-visitors-in-2015/ http://nackemedia.com/5-lessons-i-learned-from-analyzing-259240-visitors-in-2015/#comments Tue, 14 Apr 2015 19:38:40 +0000 http://nackemedia.com/?p=1361 I recently analyzed traffic from 54 websites in a wide variety of local and […]

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I recently analyzed traffic from 54 websites in a wide variety of local and national niches in 2015 to better understand traffic trends and make sure we’re staying on the cutting edge in internet marketing.

There were 5 major takeaways from the data.  Let’s jump right in!

Total Traffic Analyzed – 249,587 Visitors

total visitors in 2015

34% of traffic is mobile in 2015 … a 50% increase since 2014

2014 mobile comparison2014 Traffic by Device

66% Desktop

22% Mobile

12% Tablet

2015 mobile traffic comparison2015 Traffic by Device

55% Desktop

34% Mobile

11% Tablet

Mobile devices are driving more and more traffic while desktop traffic continues to decline.  Next year, mobile traffic will be neck-and-neck with desktop traffic if this trend continues.

The Takeaway:  You need a mobile friendly website.  I suggest a responsive design that looks great on all devices.

Mobile Visitors Spend 25% Less Time & View 23% Less Pages

Mobile visitors don’t waste time on websites.  They quickly look for the information that they need and if they don’t find it, they leave.

The Takeaway: Mobile Traffic forces us to capture attention faster than ever.  To do this, make sure your website is focused on getting your visitors to become subscribers or customers as soon as possible.  We’re doing this by testing exit intext popups to try to capture visitors email addresses before they leave the site.  By using split testing and multivariate testing on your website, you can get a greater percentage of people to becoming a returning visitor.

 Chrome is The Most Popular Browser

2015 browser usage38% – Chrome

27% – Safari

14% – Internet Explorer

11% – Safari (in-app)

7% – Firefox

3% – Other

This statistic is important for cross browser compatibility testing.  Basically, you need to test 4 different browsers on your computer (Chrome, Safari, IE, and Firefox), and the browser on your iPhone and iPad whenever you make any sweeping changes to your website to make sure it looks good on all devices.

Some of the most common changes that I have found need to be tested are anything that involves JavaScript or CSS.  For example, I am testing an exit popup on a few different sites and trying to find the best popup to use on each site.  By testing this popup in the five browsers listed above, I discovered that it wasn’t working in Internet Explorer or Firefox, which basically means that I’m missing out on 20% of all traffic if I don’t find a popup that works in those browsers.

The Takeaway: Just make sure you test new website features thoroughly across the five major browsers and devices listed above and you’ll be good to go.

The iPhone & iPad Are The Most Important Mobile Devices

2015 mobile devices

50% – iPhone

21% – iPad

17% – Other

12% – Unknown

This reinforces the browser data from above.  There are lots of other devices used and I looked through this data quite a bit.  The next most prominent device is the Samsung Galaxy.

The Takeaway: If you don’t already have one, go out and buy an iPhone and an iPad so you can test these devices on your site as you make changes in the future.  I’ve tried using emulators in the past, but they are not as reliable as using the actual devices that will be used by your visitors.

Pinterest Sends SERIOUS Traffic!

social media traffic sources

Pinterest is sending more traffic than Facebook and WAY MORE traffic than Twitter.

I’ve been seeing this trend for about a year since Facebook changed their newsfeed algorithm and brands are not getting the same “love” that they were before.  Facebook has become a “pay to play” platform and is causing a lot of businesses to reduce their efforts on Facebook.

Other notable traffic sources include Yelp, Discus, Blogger, LinkedIn, Google+, and TripAdvisor.

The Takeaway: If you’re not actively creating content for Pinterest, you’re missing out on a massive traffic source.  This is quite literally the best single social media site to drive traffic to your business right now.  We’re driving traffic to our client’s sites through Pinterest by creating visual content (like infographics, recipes, guides) and sharing images that are first posted to our client’s blogs and then pinned to make sure that all clicks come back to our sites. This strategy is working like gangbusters.  I’ll do a full blog post on this strategy soon.

Also, if you want to drive traffic with Facebook, a Facebook Advertising campaign is an absolute necessity.  I’ve found that driving traffic organically from Facebook has become incredibly hard, but their advertising platform is light years ahead of any other site.  The targeting features on Facebook give you the ability to laser target your prospective customers and drive traffic to your website for significantly less than almost every other platform.

How I Analyzed This Data

Thanks to BIME Analytics for allowing me to use a free trial of their application to collect and compare all of this data.  Comparing information about multiple analytics profiles is not a native function in Google Analytics, but BIME allows you to connect to multiple analytics account, import all of the data, and compare it in a single dashboard.  I compared three different similar solutions and BIME was the best multi-account analytics application I could find.

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Digital Marketing Tips for Accounting Firms http://nackemedia.com/digital-marketing-tips-accounting-firms/ http://nackemedia.com/digital-marketing-tips-accounting-firms/#comments Mon, 30 Mar 2015 20:07:35 +0000 http://nackemedia.com/?p=1331 Businesses that want to succeed in the digital age need to develop a strong […]

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Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including accounting.

Thirteen years ago, many accountants and accounting firms didn’t have websites, many popular social media sites didn’t exist, and the idea of developing a strong online identity to foster client acquisition and retention was still in its infancy. Fast track to 2015, and having an up-to-date website is considered the bare minimum for accountants who want to harness digital marketing to capture, nurture, and convert leads, as well as grow their businesses.

Digital Channels Have Diversified Greatly

Technology is developing at break neck speed, with digital channels diversifying to a bewildering degree. Increasingly, potential clients are calling the shots—if they’re looking for a new accountant or accounting firm, they’re likely to search online for prospects (via organic and paid searches, online directories and review sites, as well as social media sites, just to name a few).

Whether it’s acquiring assistance for financial concerns; dealing with government paperwork; or acquiring professional expertise for business loan applicants and overdrafts, potential clients are more likely to do their own research online than browse the physical yellow pages or ask others for recommendations.

Potential clients will read blog posts to learn more about you and the services that you offer. They’ll peruse reviews about you or your firm on social media or review sites. Additionally, they’ll choose when and how to contact your firm (should you be fortunate enough to be shortlisted). Should they choose to contact you, they have numerous touch points to consider: they could email, call, chat, or fill an inquiry form.

Despite the growth in digital channels and data points, as well as changing consumer behavior, recent studies have shown that many accountants and accounting firms aren’t monitoring the effectiveness of their marketing activities, with many failing to invest strategically in their digital marketing.

Many CPA Firms Aren’t Investing Strategically in their Digital Marketing 
A study sponsored by Thomson Reuters and the Association for Accounting Marketing makes it pretty clear that many accountants and CPA firms aren’t taking full advantage of the benefits being offered by digital marketing and the explosion of digital channels.

Surprisingly, 63% of surveyed CPA firms stated that their websites are the least effective of their tactics for lead generation. As a result, an astonishing 60% of surveyed CPA firms don’t possess the tools or technology to convert website visitors into leads. Even though millions of Americans own smartphones and tablets, and regularly browse the Internet using these devices, many accounting firms haven’t updated their websites in over two years.

Websites that aren’t mobile responsive are less likely to download quickly and correctly on the web browsers of users. Such websites will experience high bounce rates and poor user engagement.

The study sponsored by Thomson Reuters and the Association for Accounting Marketing also made it clear that many CPA firms aren’t using lead generation tools and technologies, and many lack dedicated strategies and tactics for lead generation. This is surprising because in many cases, neither budget nor partner resistance are stumbling blocks to marketing technology acquisition.

While landing pages remain fundamental to effective lead generation, almost 60% of respondents said they don’t use landing pages or forms on their websites for lead acquisition. [See Figure 1]

Figure-1
Figure 1 from a study sponsored by Thomson Reuters & the Association for Accounting Marketing

The same study revealed that only 13% of surveyed CPA firms are automating their marketing processes. One common means of automating marketing processes to facilitate lead nurturing and conversions is via drip marketing software. Once the first touch is made by a prospect, they are automatically sent a series of emails at periodic intervals. This ultimately leads to a request for a sales meeting.

Other marketing automation products will automatically push notifications of new blog posts to social media sites, along with links back to the blog, or send emails to the right prospects at the right time.

Many CPA Firms Aren’t Measuring the Results of their Lead Generation Activities

While using marketing analytics to analyze ROI is a standard practice in many industries, measuring marketing results isn’t widely practiced in the accounting industry.

The study sponsored by Thomson Reuters and the Association for Accounting Marketing indicated that over 80% of CPA firms are tracking where their leads are coming from. In contrast, less than 40% of firms are measuring the success of their lead generation campaigns. Ironically for an industry built around numbers, measuring marketing results isn’t widely practiced by the majority of CPA firms. [See Figure 2]

Figure-2
Figure 2 from a study sponsored by Thomson Reuters & the Association for Accounting Marketing

Recommendations for Accountants/CPA Firms that Want to Excel in Digital Marketing

Accountants and CPA firms that want to succeed in digital marketing need to reassess their marketing goals, and align their strategies and tactics with current best practices.

Listed below are some broad recommendations:

  1. Constantly assess and improve your business website – Despite the explosion of digital channels, your business website remains integral to your online presence. Remember that a great business website will convey your brand’s identity and strengths, convert visitors into individuals who will be ready to take action, and instigate reoccurring visits. Above all, a great business website is mobile responsive.
  2. Utilize search engine marketing – Need to drive more targeted traffic to your business website? Search engine marketing can make it happen! Search engine optimization (SEO), paid search advertising, or a combination of both specialties can boost traffic to your business website.
  3. Understand email marketing and use it wisely – As email marketing outperforms other types of online marketing, you need to go beyond the newsletter and conduct email marketing effectively.
  4. Create, share, and promote high-quality content – You’ll need to create high-quality content if you want to boost your online presence, as well as capture, nurture, and convert your leads. If you can’t do this internally, you’ll need to outsource your content marketing. Moreover, you’ll need to share your content using the most effective content curation tools, and promote it using the most effective channels.

If you want to capture more leads, nurture them, and convert them into loyal clients, you’ll need to invest strategically into your digital marketing campaigns!

You’ve seen the results of the aforementioned studies and surveys: many of your competitors aren’t investing strategically into their digital marketing campaigns. Many haven’t updated their websites in two to five years, invested in lead generation tools and technologies, or automated their marketing processes. Many of your competitors don’t even measure the success of their lead generation campaigns.

You can take advantage of their inertia and lack of foresight by partnering with a professional digital marketing agency that has a proven track record of success and years of experience. In other words, hire us and we’ll re-strategize your digital marketing campaigns.

Our services and years of experience managing digital marketing campaigns for accountants and CPA firms will help you race past your competitors; build a stronger online presence; as well as capture, nurture, and convert more leads into loyal clients.

We’ll set up and manage a professional accounting firm website for you, complete with appealing design and copy that precisely targets your visitors for effective lead nurturing and conversion. We’ll display client testimonials, case studies, and industry reports on your website to educate your leads and drive them further down the sales funnel. We’ll also ensure that your website is responsive to all devices to reduce bounce rates and increase user engagement.

Other services we offer include search engine optimization (SEO), social media optimization, and content marketing. We’ll ensure that you’re present in local online directories, whether it’s in single or multiple locations, as well as review sites.

These and other digital marketing services will drive more qualified traffic to your website, as well as improve your online visibility and reputation. By hiring us as your professional digital marketing agency, we’ll take care of all your digital marketing concerns—which gives you the freedom to focus on providing excellent accounting services to your clients.

Contact Nacke Media today, and get a FREE consultation on how to strategically invest in your digital marketing.

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How To Convert an Existing Site to Responsive http://nackemedia.com/convert-an-existing-site-to-responsive/ http://nackemedia.com/convert-an-existing-site-to-responsive/#comments Thu, 26 Mar 2015 16:43:02 +0000 http://nackemedia.com/?p=1325 With Google cracking down on non-mobile friendly websites, the race to responsiveness is heating […]

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With Google cracking down on non-mobile friendly websites, the race to responsiveness is heating up.  If you’ve got some experience coding websites and want to try your hand at converting your own site to responsive, here is a list of good tutorials that will guide you along the way.

How to Turn Any Site Into a Responsive Site – This is a very good resource that covers all different facets of converting a site to responsive.

5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive – There is more than one way to skin a cat, and when it comes to mobile friendly sites, the other way is by using plugins.  The good part of using a plugin is that you can get a mobile friendly site with very little effort, but the bad part is that a mobile-friendly site and a responsive site are not the same thing.  The main difference is that these plugins create a second version of your site that can look completely different than your main theme.  A fully responsive site IS YOUR MAIN THEME, it just adjusts it’s layout according to the size of the screen.

For a better understanding of the pros and cons of responsive vs. mobile, I think this is a nice explanation.

We convert sites to responsive every day.  So if you’d rather have a pro handle the conversion for you, read this page.

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Google Will Penalize Non-Mobile-Friendly Sites on April 21st, 2015 http://nackemedia.com/google-will-penalize-non-mobile-friendly-sites-on-april-21st-2015/ http://nackemedia.com/google-will-penalize-non-mobile-friendly-sites-on-april-21st-2015/#comments Wed, 25 Mar 2015 16:59:23 +0000 http://nackemedia.com/?p=1315 If your site is not mobile friendly, get ready to lose about half of […]

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If your site is not mobile friendly, get ready to lose about half of your website traffic.

Google announced that they are rolling out an algorithm change on April 21st that will negatively affect websites that are not mobile optimized.

Here’s the official release on Google’s webmaster blog:  http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html

If you want to see how google is rating the mobile version of your site, here’s the tool they provide: https://www.google.com/webmasters/tools/mobile-friendly/.

Here’s another cool tool that shows you what your site looks like on a big desktop screen, a laptop, and iPad, and an iPhone.  Look at NackeMedia.com using this tool to see how a responsive site is supposed to look.

Nearly Half of All Traffic is Mobile

At least, that has been our experience at Nacke Media.  So if your site is not mobile friendly by April 21st, you can expect to lose about half of your traffic when Google changes it’s algorithm.

Fortunately, getting a mobile friendly site is not that hard.  In our experience, it takes an average of 12 hours of work to convert an existing site to a mobile friendly, responsive website.  We recently wrote about how to accomplish this in our post about the best resources online that teach mobile responsive conversions.

If you’re not a programmer, then we offer a responsive site conversion service that will get you fixed up in a jiffy.  We can have your site passing the mobile friendly test in less than a week.

Here’s a couple of our recent conversions:

ScreenShot225 ScreenShot226

The post Google Will Penalize Non-Mobile-Friendly Sites on April 21st, 2015 appeared first on Nacke Media.

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