Blog
07
July
2014
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others.  Having a brand means having a set of values or associations that your target customers make with your company, products and servi
  • Mike Nacke
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  • 130 Views

01
July
2014
  • Mike Nacke
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  • 142 Views

30
June
2014
Much like social signals, online reviews are a go-to resource when customers are looking for a business. Why? Because feedback from others plays a large role in the decision-making process. Whether you own an e-commerce business or a brick and mortar store, garnering online the right way leads to m
  • Mike Nacke
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  • 128 Views

25
June
2014
Build your Brand“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.Give your brand a personality. Make sure that it has the right mixture of characte
  • Mike Nacke
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  • 191 Views

18
June
2014
After the launch of Google Hummingbird in 2013, SEOs across the globe were buzzing with anxiety about the coming changes to the industry. Now, with SEOs attempting to dodge search engine penalties, local search strategies have changed to require a creative, value-added approach.What is Local
  • Mike Nacke
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  • 155 Views

06
June
2014
Is there an SEO benefit to a strong social presence? The short answer is yes. Social media is often discussed with an emphasis on well-known benefits, such as higher engagement and increased brand exposure. Unless you’re an SEO expert, however, it’s easy to skip over the fact that social signals
  • Mike Nacke
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  • 154 Views

30
May
2014
Long before search engines began cracking down on “spammy” link building, duplicate content, and low quality content, some SEOs were in the habit of shady link building techniques. Between link exchange, link buying, and numerous directories, many websites enjoyed higher rankings and visibility.
  • Mike Nacke
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  • 220 Views

06
May
2014
Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than em
  • Mike Nacke
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  • 526 Views

06
January
2014
It was quite a year in the social media world as Facebook turned things around since its troubled IPO release in 2012, Twitter launched its own IPO, Vine hit the market, Snapchat rose to fame, and the SEC finally came around to accepting social media.Believe it or not, all of this activity occurred
  • Mike Nacke
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  • 725 Views

04
January
2014
My Dad has spent some considerable time tracking down the Nacke family through the generations.  He's been able to track down our family lineage over 900 years.  It's pretty cool stuff!He recently asked me if I could help him get a website set up to document and organize his work ... and ideally c
  • Mike Nacke
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  • 567 Views